7 Surprising ways to Generate Leads & Get Proven Results in 202. In 2020, when the definition of the word ‘normal’ is changing rapidly and survival becomes the only focus of businesses. The big question that arises is ‘How does one grow?’ The first step towards answering this question starts with lead generation, because that’s how you acquire more business. So, let’s dive into the topic of lead generation, its types, sources, tools and unique strategies and how it can get the desired results in 2020.
The most basic question that arises is, what is a lead? and how easily can we generate leads. So if we talk about lead then we all have one question that why? it indicates interest in a company’s product or service in some way, shape, or form. It is usually the contact information or demographic information of a customer who is interested in a specific product or service. Lead generation therefore becomes the process of identifying potential customers for a business’s products or services. It is the initiation of consumer interest or enquiry into a business. However in today’s world, lead generation isn’t as simple as just calling or sending out a bunch of emails. To generate leads its more complicated process which requires skills, strategies and an understanding of the market. So, let’s learn about this process in order to utilize its full potential.
Types of lead generation
It is important to understand the types of lead generation to maximize its potential. They are generally categorized into two types:
- Marketing Qualification Leads (MQLs)
- Sales Qualified Leads (SQLs)
A Marketing Qualified Lead or MQL is a person or organization that has shown enough interest in a company’s product or service. They typically come through inbound channels, such as Web Search or content marketing. These are leads which still haven’t interacted with the sales team. Once the MQLs are screened by the sales team, who have shown a strong intent to buy they become a Sales Qualified Leads or SQLs. They are the one who have shown strong interest in a company’s product or services. An intent to buy and qualifies some basic criteria such as need, budget, capacity, time-frame, interest, or authority to purchase.
Sources of lead generation
Now the next task is to find potential leads, which will eventually help the business to escalate. There are multiple sources which help a company in the process of lead generation. Let’s have a look at some of the most effective sources.
Today’s internet driven digital world makes it a compulsion for every company to have an online presence. A website plays an essential part to generate leads as it establishes a strong presence online and attracts targeted leads using organic traffic sources. Websites can attract target audiences by providing them with engaging content ensuring that they have a reason to come back. In a website, contact information of the company should be placed in a prominent position that’s easy to see. Contact forms on the websites should be easy to understand urging the visitors to fill them in order to provide the company with potential leads.
Landing Pages and CTAs
Best landing page is a very crucial terms for a successful lead generation part. While with this strategy it could generate more and more leads by collecting all the required information from the contacts. So as said generate leads, Landing page uses the required and necessary information regarding a product, services for other terms. This could easily explains all the advantages as well so the use to convince them is to get into the conversion funnel. One of the most important features of the landing page is call to actions or CTAs as they encourage the actual action by the lead. That is why CTAs should be clear, compelling and well placed
Creating blogs that attract to generate leads while creating a secure base of the company’s product or services. This can be an essential part of a comprehensive lead generation strategy. Blogs with valuable content, can not only attain direct leads through SEO and other organic traffic sources. But also position the company as an authority in its field, building trust with the audience and making it easier to convert leads into customers.
More of the advanced solutions about creating email marketing should be contextual. While working efficiently it could lead to a personalized term. It accordingly leads to get an more respectful leads, that lasts for a valuable communication channels. More Emails helps to make email marketing contextual, personalized and efficient.
There are times when the visitors are not willing to give their contact information. It is during this time that Opt-In Forms play a major role. They provide the visitors with an incentive, something of value in return like a free trial. The exact offer depends on the audience. But it must be something that they will find valuable or useful and actionable information that they can use it.
Media coverage optimizes websites with powerful referring links. It can improve overall brand awareness and credibility while making the company top-of-mind throughout the sales cycle. Tracking visitors coming to the company’s site from PR efforts or brand mentions in the media, eventually converting the visitors into leads.
Social media is the most common and yet very useful source of lead as this the platform. This has online presence from almost all the demographics making it an increasingly important source for marketers to track. Evaluate the quantity and quality of the company’s brand followers, and track engagement and overall reach of each social channel. Track social media as a referring source for downloads, forms, registrations and sales. These will eventually take you to the leads.
Events / Shows:
Events are an investment for brands at all stages from awareness with new prospects, through the loyalty and retention of existing accounts. This Events term is the perfect way to marge out the online and offline experiences for us. How could we focus while generating different meetings and other excitement events that are pre-shown with an online start the measuring and finalising the lead. Events are an excellent source for new leads and affirming the existing consumer base
Client referrals are one of the most trusted sources of lead generation as these are conveyed via word of mouth. Tthat is one of the best ways to grow business. The process of getting referral starts from providing consistently excellent service to the existing customers as that would make them recommend the company to their friends and colleagues. That endorsement will make the task of converting those leads much easier. Incentivizing current customers by offering referral bonuses for every person. They are able to bring can be a smart way to get new leads.
Lead Generation works for Small Business
No matter the size of the company, a business that offers services to consumers or other businesses must find its customer base somewhere. The best way to generate leads is to do this through lead generation. Small businesses deploy various strategies to build interest in their product or service and attract those who are interested in the hopes that they will eventually become customers. Lead generation provides a golden opportunity to small businesses to expand business, interact with customers, tracking and even cross selling opportunities.
Small businesses need to remember their strengths while lead generation. Since small businesses have local bases they need to create a content marketing funnel. Instead of using paid advertising, they use inbound marketing principles, to attract a wider audience and nurture them into new customers over time. It all starts with creating good content.
While it is important that digital marketing must be a part of every small business’s growth plan, traditional media should not be ignored, especially for “local businesses.”
Lead generation in small business also comes from locally curated events. These events help in creating a personal brand for the business while familiarising themselves with the kind of consumer base the company has. This helps in lead generation as the understanding of the demographic gets better and the event marketing attracts new leads. A referral network is the strongest suit of all business for lead generation and this can be much utilised in event marketing.
List of 7 Unique Strategies
While coming up with strategies it’s not about ‘What you are doing’ rather ‘how are you doing?’ Best ways for generate leads is about the minute difference that you use in execution of an idea which highlights the presence of the company among so many others. Therefore coming up with unique strategies becomes crucial, here is a list of seven such strategies which are bound to get results in 2020:
1) Lead-Swapping Relationships
While sharing the leads with different business modes, without having any competing with another organisation is one of the best lead generation strategy, that already been working great as of now. Still incredibly useful when modernized especially in the current situation.
These are the times when people, organisations and even businesses are coming together as a form of solidarity. Using this to the profit of the business is smart and effective. By swapping leads you get twice the amount of result by doing the work of only one, these swaps are digitized to make the most of them.
2) Business Newsletter
Creating a business newsletter is a smart way of joining content strategy with social lead capture techniques. These letters generate leads and make the leads feel a part of the business increasing their chances of being connected.
In another source if wanting out some leads from newsletter, subscription then you have to provide them anything which is relevant to them. This help to know the customer behaviour on our specified ways. If the newsletter is consistent the rewards of targeting a captive audience can lead directly to the acquisition of highly valuable leads.
3) Topic-Driven Seminars
A lot of free time on hand makes one eager to engage in something productive, this moment is used for lead generation. One way to do this is to hold a seminar on the field that the business or service specializes in. This is a way to directly appeal to potential clients and customers by emailing them with something far more valuable than a cold sales pitch. Not only can attendees learn something from, but they can also network with each other, company’s employees, and other existing loyal customers.
4) Happy Hour
The effectiveness of these methods can be judged by one simple question, ‘who doesn’t love free stuff?’ This strategy is somewhat similar to that, it’s about throwing a happy hour with potential clients or vendors. Where people can casually connect with colleagues and friends, while the spotlight is on the offerings sparing everyone from the hard sales pitch.
5) Social Shares
Social sharing brings new leads for the business, if the social message is relevant and smart in its presentation, it is shared which directly brings new leads for the business. It has also become a part of viral marketing. If we talk about Viral marketing its always considered as the luckiest thing that happens after producing extra ordinary content. This also increases referrals especially via word of mouth which are the most effective form of lead generation.
6) Using FOMO to Increase Your Conversion Rate
This strategy uses a very simple yet clever tactic i.e. FOMO (fear of missing out) or applying scarcity. This is one of the few tactics that almost instantly can increase conversion rate. It is because it is based on human nature of how we want what we can’t have. This strategy, if over utilised can become ineffective as well, therefore use it sparingly.
7) Work with Influencers
Social media marketing if executed properly is and will remain one of the most result oriented ways of lead generation especially if combined with using the correct platforms. Influencers for example have grappling hold over today’s generation and that is used by the businesses for lead generation. Depending on the business, consider establishing relationships with well-known people in the industry, otherwise known as “influencers” as a lead generation strategy.
Lead Generation tools
There are tons of tools which are used for lead generation, these tools help in various stages of the process making it more effective. They are used for Lead data collection, email marketing, landing page creation & capture, Social media & forum, Customer research/survey, Calendar scheduling, etc. Here is a list of ten most effective ones to use in 2020:
Lead generation can get tricky from time to time though if used smartly can give your business the necessary boost making it sore heights even in difficult times. These were some of the most unique and effective strategies of lead generation, now the task at hand requires you to have a deep understanding of your business and apply the ones that suit your interests the best. So, the first step is understanding and once you do then innovate and bend the rules as you like to get the desired results.