The very first question comes in our mind is what is Guest Blogging so guest blogging is also sometimes called “guest posting” and it is the act of writing content for another company’s website and generally guest bloggers write for similar blogs within their industry in order to:
1. Attract the traffic back to their website
2.Try to boost their domain authority using external links to high-authority domains
3.Increase their brand credibility and awareness
4.Try to build relationships with peers in their industry
Almost always the guest blogging offers mutual benefits for both the guest blogger and the website hosting the guest content. So in other words, guest blogging is a two-way street and when you decide to hop on the guest blogging bandwagon so you should consider featuring posts by guest bloggers on your own website too.
Importance of Guest Blogging for Your Business :
Guest blogging basically offers a number of benefits for any business and by sharing your expertise on other companies’ websites, you can establish yourself as an authority figure within your market, build relationships with other thought leaders in your field and expose your brand to an entirely new audience and by adding featuring guest posts on your own blog will help you deliver new perspectives and fresh content to your audience.
We were all guilty of falling victim to a routine and growing tired of the same old stuff, so featuring guest posts is a great way to keep readers engaged not to mention the promotional boost that occurs when your guest bloggers share their blogs with their personal network hence some blogs, like OpenView, source the majority of their content from other leaders in their industry .
Also if you are not having the resources to stick to a robust blogging cadence, guest bloggers can help you offer new content to your readers without much additional time and effort needed by your team.
Method of getting started
Before getting start with guest blogging make sure that you are clear about what you’re looking to get out of the guest blogging experience and look for industry blogs by non-competitor companies where you can deliver real insight to readers and guest blogging for your partners is a great place to start.
And even at a New Breed, we write guest blogs primarily for our partners as part of our co-marketing strategy so we also tend to use guest blogging as a way to develop relationships with companies we hope to partner with in the future hence regardless, research is essential for successful guest blogging.
There is no secret that there is a lot of spam surfacing the web and it is your job to make sure you’re not posting to these types of blogs and try to focus on finding the writers within your niche and also within your market and from a respected business or background and should also agree with what they are trying to say in their post and ensure that the message aligns with your personas’ interests.
Note that if the content doesn’t align with your business, personas or brand voice, guest blogging can have a swift and negative impact on your company so here are small things to look for before offering to guest blog are:
1. Does this blog or blogger have a slew of followers who are actively posting comments, sharing blogs with their networks and otherwise engaging with content?
2. Do they have a Facebook or Twitter account where they share their own blog posts regularly?
3.Do they have high domain authority that would amplify my own SEO ranking?
4.Is their industry and expertise complementary to my own?
Now how does this Guest Blogging impacts SEO?
The very simple answer is that as long as you are careful and considerate about creating high-value guest blogs for legitimate websites, guest blogging can be a great tool for building your domain authority and moving up in SEO rankings and it is understandable, though, why many have questioned whether or not guest blogging will hurt their business hence with the risk of “spam bloggers” who try to bribe blog owners into letting them post low-quality content for their own link-building and SEO benefit, many marketers have decided to opt against it entirely.
And ultimately, developing an SEO-boosting guest blogging strategy comes down to providing genuine, helpful and relevant content to educate readers not low-quality content used as a mere container for links to your website.So as long as your content is of high quality, guest blogging is a great way to increase your site rankings and the way.
Google sees that the other people are linking back to your blog on their own websites, then the content on your blog must be relevant and interesting. When individuals comment, share, like or link to your blog, it moves up in Google’s PageRank that means, it’s much more likely to pop up first when someone googles a similar topic.
Try to keep in mind that the Google PageRank is only an algorithm, so it can’t tell the difference between dynamic content and spam so while cramming your guest blog posts with links and keywords will push you farther up in the ranking, it probably won’t generate any new, high-fit traffic, and it definitely won’t establish you as an authority in your field.
Let us now find out the reasons-
The question comes why is guest blogging valuable and what benefits one can have from guest blogging and there are several questions that strike when accepting guest blogs or offering the same.
1) It generates Backlinks –
This helps you to get high domain authority for your website and if you generate more backlinks, they will subsequently increase your website ranking therefore, websites allowing guest postings chose the writer on the basis of backlink factor and this guest blogging also helps increasing backlinks for your website as well.
2) Makes Your Website Popular :
Many times many of the bloggers think that their platform is not widely popular and the content won’t be sailing endlessly and there if you chose bigger platforms like Entrepreneur, Forbes, or the Fortune and share your blogs on those platforms in the form of guest blogging, it will help you and your website is getting popular.
And you will also be able to receive feedback in the form of comments and help you know whether your blogs have been worth sharing or not.
3) Increases Your Personal Network :
The guest posting helps in widening your personal network and you can endlessly increase it so for instance the few websites which accept guest posting create a niche of contributors with particular expertise and it may be possible that you get the chance to join an email thread where these content contributors come with their potential topics.
So you can also link with other co-authored blogs and you can always influence your authorship if joined a strong author group and become active in the community so try to share other posts, make comments and other activities.
4) Gets Influencers on Board
It can bring maximum ROI, but you won’t only be looking for appropriate blogs in your niches, but also the authority figure.It’s become fairly easy to search for influencers in recent times with the following set of free tools so like google Search the blogs having peak rankings are possible to have a good authority in search engines.
And you can search authority sites by keywords mentioned in your blog and although you will have to use long-tail keywords instead of short ones for searching.
5) Brings Useful Community Feedback
As a type of guest blogger, you may have an advantage if you’re active in the community so you will have insightful feedbacks from other contributors and when you are talking about your expert areas, other experts may share their own ideas using the comment box. Therefore you can further refine your content with their suggestions in mindIf you want contributors to comment, try to add a CTA button in the conclusion paragraph.
6) Try to minimize the Sales Cycle Hassles
This sales funnel is something challenging for all content marketers so if you are sharing here your content through popular blogs, you are instantly making your target familiar with your brand. Therefore you have adopted shortening of sales cycle method.What else guest blogging can do for you and with this you don’t have to wait for getting worthy leads rather can introducing the company brand’s value in your guest posts.
7) Generates Potential Leads :
The main basic step is to achieve a successful guest blogging strategy is the selection of the right websites so along with relevant niches, you also need to search sites that have immense traffic and this will help you associate with people who are already interested in your business offers.Hence if you are a top guest blogger then this would help you in generating leads for yourself as well.
8) Targets Entirely New Audiences :
This blogging is a nice way to reach people you wouldn’t normally reach. But, here you have to do something different from the pattern and if you have been guided to search similar or relevant niches, sites that allow backlinking and much more. Hence here you have to discover an entirely new segment of audiences and you can do it easily with the help of guest posts.
9) Earns More Social Visibility :
This visibility is much needed when you’re looking for audiences through guest posts and you may not be popular like, or any other site hence their would be the social connections which will make your guest blogging strategy successful. So you can also leverage largely through social media and also tap the audiences of larger sites and bring them into your folds as well and you can be the next influencer if you adopted right tactics.
10) Enhances Social Media Shares
Top 11 benefits of guest blogging listed below :
1. Instant Exposure to Targeted Traffic :
Whether you are getting a link to your site, contributing to other blogs should pique your audience’s interest and you may manage to write a top-quality post, expect traffic to start flowing to your site once it goes live.
Traffic is the lifeblood of any online business or blog and something as simple as a guest post can potentially translate into sales if you do it the right way so try to optimize your website’s landing pages, CTAs, and other elements to boost your chances at conversion.
2. Expand Your Personal Network :
It was a time when connecting with influencers was extremely difficult but with guest blogging, the process is now simple and for example, some websites that accept guest posts foster a community of contributors engaged in related niches so in some cases, you’ll get the chance to take part in an email thread where contributors brainstorm potential topics.
You can also collaborate with others for co-authored posts and regardless of what the community’s structure in a particular site is, you can always leverage your authorship then seeking the partnership opportunities with influencers from content cross-promotion to expert interviews.All you need to do is be active in the community.
Try to Leave comments, share other posts, or cold-email your prospects and if possible, you can even invite influencers as contributors to your own blog.
3. Stimulate Social Media Shares :
While generating social media shares is one way to exponentially extend your online reach and the more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience and if you are submitting a guest post to a blog with plenty of social media activity, then shares should come naturally once your content gets published.
So now to get the ball rolling faster, consider embedding highly shareable content in your guest post. Infographics, for example, can help you get 3x more engagement .
4. Grow Your Social Media Following
This type of blogging not only increases the amount of social media shares to your content, it can also boost your follower count and accelerate your lead generation efforts and by contributing to an high authoritive blog and you are essentially getting them to vouch for your brand.This makes you look good in the eyes of their followers.In most guest blogging arrangements and creations you may also get to customize your contributor profile. Here you can include links to your social media accounts.All these benefits will make it easier to win your target audience’s trust and turn them into active social media followers. Now to remember and reward them by posting regular updates and sharing useful information that aligns with their interests.
5. Improve Your Online Authority
Modern online marketing is all about authority so even with the best content in the world, it’ll be difficult to convert your audience into loyal subscribers or paying customers and if they do not trust your brand.
Hence by contributing to other authoritative blogs, you get the chance to prove your credibility as an information source and it will make your audience target realize that you’re someone who’s recognized by trustworthy brands. And as a result, they’ll be more receptive to any value proposition you may present in your own site.
6. Fortify Your Backlink Profile
Mostly all the blogs that accept guest posts allow their contributors to leave at least one link to their own site and after all, most of them don’t offer any monetary compensation for your hard work.
Therefore a brief brand mention or keyword-optimized link is the least they could do to reward your efforts.Still, even a single backlink from an authoritative blog will greatly benefit your SEO.
They make your content more discoverable and indexable to search engines like Google and as much as possible, try to target websites in your own niche to build relevancy.
7. Grow Brand Awareness
The guest blogging is a great way to establish your authority in your niche and as much as possible, try to share practical tips that aren’t already found elsewhere hence experiencing the opportunity to let them know what your company does and how it would solve problems. Also, be sure to instill your brand’s voice into every single post you submit and it will make your personal brand more recognizable regardless of where you submit guest posts.
8.Try to generate qualified leads
9. Always shorten the Sales Cycle
10. Try to get useful feedback from the Community
Working as a guest blogger the next advantage of being active in the community is that you get to receive insightful feedback from other contributors.
11. Sharpen Your Content Marketing Skills
This type of blogging requires every area of content marketing to be successful and it requires you to do content research, adopt the right way of writing the voice for a particular audience, perform influencer outreach, and so on.
Hence the best way to learn content marketing tactics is to deploy them yourself and you can not just read about them, follow everything to the letter, and hope for the best.
Therefore by launching your own guest blogging campaign, you’re positioning yourself for growth in every facet of content marketing.
At last we can conclude by saying that this blogging is without a doubt a very crucial step for online marketing success and once you grasp its benefits, give it a shot and see if you can make it work for your brand.