Firstly let us discuss about the Career in Digital Marketing Before we proceed to the pros and cons of going into a career in digital marketing, we should take a brief look into the evolution of marketing. If you are someone from the 90s or early 2000s, you probably remember those wonderful TV advertisements. A few of them were really inspiring, while many of them were a bit cringe-inducing.
However, most of them had an objective – they were designed to make you aware of a product and try to influence you to buy it. Companies spend huge chunks of money for advertising and marketing their product – it’s their way to attract new customers and enlarge the customer pool. You might have already guessed that marketing is highly dependent on consumer trends.
So now Before going into the ways to forward your career in digital marketing, let’s first understand the concept – what is digital marketing? Just like traditional marketing, in digital marketing, a company has a product which they wish to sell. Hence, they try to engage customers, Career in Digital Marketing introduce the product and try to close a sale.Since companies are trying to engage customers by using the immense power of the internet, they have to employ several people in different roles and with specific skill-sets to help with this purpose. Digital marketing is quite versatile and creative in nature.
As a marketing professional, you might come across these fields in digital marketing:
- Video and audio production
- Mobile Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Interactive Technology (like AI)
- Social Media , email marketing
- E commerce
- Content management and curation
- Marketing automation
- Web Design
- Web Development
- Copywriting and editing
- Business and marketing strategy
As a fresher, you do not require training in all of these but you have to master at least two or three of them. However, if you take up the role of a manager, you might have to know a couple of these.
Which skills are in most demand?
It’s clear that digital marketing is taking the world by storm. Most companies are moving towards digital marketing and since marketing is an integral part of any company, the demand for quick demand marketing is quite high. Let’s turn our attention to a few statistics to get an overview of this demand.
It has been estimated that about 93% of all online activity begins with a search engine. To rank in a search engine, you have to ensure that the content is made SEO-friendly. If we are talking about businesses that sell products, then statistics show that 80% of Americans make one online purchase at least every month. So, for a business to thrive, one needs a basic understanding of digital marketing.
In 2017, digital advertising, content strategy, social media and content creation were consider as the most in-demand skills.
If you specialize in skills like SEO and SEM which can make a business more profitable, then you can easily land a high-paying job.
Along with the usual content creation, you will also need to analyse patterns since content marketing is Digital Marketing Career dependent on traffic. You can analyze the patterns and design your work in a way that it drives more traffic towards your work. Now the question arises in the mind is why should we choose this career ?
Digital marketing is a wide field and there are plenty of avenues which you can go down if you engage in it. If you want to learn something every day, you can even move up the ranks and become a manager. However, there are several other reasons why digital marketing can be a profitable venture for you.Why everyone think to make Career in Digital Marketing ?
The advantages of that working in digital marketing offer are some of the reasons more people will join the field professionally. As noticed for the industry incorporates several skills in marketing and technology. By promoting and advertising for online media mean having to engage in particular technical aspects such as website development and graphics design.
Even someone without a degree in marketing can capitalize on their skills.For example, website design is part of online marketing; and so, an IT expert with experience in this sector can play a role in a digital marketing career. A marketing professional can also learn some technical skills to improve their grasp of how online media functions.Working in digital marketing means a fast-paced environment where something new is just beyond the horizon.
A person doing SEO, for instance, has to keep up with algorithm updates to search engines all the time. Marketers also have to learn about the guidelines governing the various channels. If a social media site institutes a new set of rules, a marketer should be the first to know.All these provide quite a busy schedule for experts in the field.
Digital Marketing Career Advantages
For anyone fond of an active career with tasks changing face every few weeks, digital marketing offers all of it.Unlike traditional professions, it is possible to kick-start your digital career individually. Understanding how the industry runs and gaining the right exposure online is the least it takes to begin your path to be a digital marketing professional so even without an internship, you can showcase your skills through blogging and social media activities and in fact we can see a lot of digital marketing professionals work online so that should be the place to focus on marketing oneself.
1. Utilization of skills
In the modern world, companies are looking for people with soft skills. If you are someone from the middle-income bracket and have some digital skills under your belt, then you can upscale yourself by learning more skills, especially in this area. Planned learning of skills can eventually take you forward in your future expeditions.
2. Versatile field:
In many different fields, if you have already taken a specialization, it becomes difficult to shift your path. You might have to go through extensive training. However, with digital marketing, very little training is required for you to make the required switch. In most cases, digital marketing fields have something for everyone. You can build up on your existing skills and learn new skills on the job.
3. Evolving industry:
When a person is looking for a job, they also search for job security. Hence, they would often go to an evolving industry which may not go through a possible emergency shutdown. Digital marketing is quite new in that aspect and it is always growing. If you are eager to learn and improve, there’s always something around the corner.
Since there are several roles to fill up when you are in this industry and different creative marketing strategies that you can develop, digital marketing will not only place you in a secured field but also help you invest yourself completely in the industry. Check out the digital marketing roles blog post to learn more about the various career options in digital marketing.
These main sources are going to be captured widely in the society with major priority.
Digital marketing is a very creative discipline. Unlike many technical professional fields, digital marketing provides an opportunity for many creative people. There are jobs in writing, designing and audio and video production. Plus, developing marketing strategies, solving problems and finding ways to engage audiences require creative solutions as well.
6. Training as you please:
It has already been established that digital marketing is a field where you need to learn new skills to keep going up the ranks. However, the best part is that you can train at your own pace and within your own comfort level. If you are working as a freelancer or engaged in a work-from-home contract, then you can learn in your own home.
You can take up online courses to help you with your skill training. You can even volunteer to build a website or a blog and engage in social media management of your personal page. It will help you to create an amazing portfolio for yourself. Plus, most of these skills do not require a lot of financial investment from your end too.
7. Working in a diverse environment:
It is not a mystery that networking really helps, especially when it comes to professional growth. When you enter the digital marketing field, you have the opportunity to expand your creative side since you will be meeting a lot of different people with different skill sets. By working with different people, you get a chance to not only learn from them but also get a new direction in life, like understanding a new skill which will enrich your portfolio further.
When seeing most other disciplines, digital marketing has its cons too. Some of the cons of digital marketing are:
1. Regular learning and flexibility
Ongoing learning in digital marketing can be both a pro and a con for this field. While learning new things is always beneficial, the extremely dynamic nature of digital marketing can make learning a bit hectic. You may have to stay on your toes as you try to understand the trends and learn something new. You also have to be flexible and change your methods frequently based on the changing trends of the market.
2. High competition
Like any other field, digital marketing has a lot of competition. However, since this field is quite creative in nature, the competition increases even further. As a digital marketer, one of your chief goals will be to rank your page or website on Google and make it come up on the first page. Hence, you will not only be competing with other top pages, but also with several blog pages and websites. The competition is on a global scale making it even more difficult to breakthrough.
How to start your digital marketing career?
You are probably wondering how you can start your digital marketing career. Since digital marketing requires a lot of transferable skills, a nice place to start is by learning a few skills useful for digital marketing. Honing your skills can set you on the right route down your career in digital marketing.
If you have a degree or a skill in web development, marketing management, designing and copywriting, then you already have a few skills which can be used in digital marketing. A good way to boost your exposure is by creating your personal brand and building a portfolio to develop your own digital presence.
When you create your brand, you are most likely going to try to stay on top of the trends. This will help you understand how trends work and you will get a lot of information about trends like AI or virtual reality. Try to understand how these trends can bring a change in the marketing department.
Keep your Facebook page or other social media pages consistent with your skill set so that they will adequately display your skills publicly. Remember to advertise yourself. You can join Facebook groups of similar interests or start your blog on Medium.
Next up, you can take a proper course or career path to give your skill a proper accreditation. While degrees, diplomas and certificates are not always mandatory in the digital marketing field, it can give you a huge boost in the long run. Here are a few career paths that one can take to boost your career in digital marketing. So we conclude by saying that the career in digital marketing is highly lucrative if you play your cards right. You need to keep your learning spirit active and you should always aim high. Never be complacent when you are opting for a career in digital marketing will always have room to improve and achieve great height of success.