Top 10 digital marketing trends that you can’t ignore in the year 2020. Make no mistake. We live in a time when marketing technology goes fast and consumer interests and behaviours aren’t simple to for see.
Previously, artificial intelligence, online affiliate voice and marketing hunt engine optimization (VSEO) ended up rough concepts bordering on the ridiculous. Now, these revolutionary digital marketing and advertising trends are among the top priorities for several business owners in 2020.
So wouldn’t they be? After all, even when a company has any goal of remaining competitive in the present online landscape. You must conform to the fast evolving changes in this era of digital marketing.
Marketers can no longer stick their heads in the sand and expect that educated guesses. The exact very same kind of methods will probably get the job done forever.
1. Video Marketing:
Video marketing is one the most important and usable marketing trend today. As shown the importance of incorporating video into your digital marketing strategy in 2020:
1.70% of consumers say that they have shared a brand’s video
2.72% of businesses say that video has improved their conversion rate
3. 52% of consumers say that watching product videos makes them more confident in online purchase decisions
4. 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video
Video is by far the most popular way customers want to learn about new products.
YouTube there are plenty of ways to drive higher engagement with your video marketing. As you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn and one of the issues that marketers have faced in recent years is the growing shift to mobile devices digital marketing trends 2020 and those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens and video can present us the same information in a format that works perfectly regardless of the device.
The best things about video marketing is that it makes it easy to reformat your content. Imagine that you’ve recorded a video for your YouTube channel and instead of just publishing it on YouTube, you could also:
Here are now some other video marketing trends that are gaining more and more traction:
Live video is one of the particularly popular with a large number of businesses who use it for interviews. All the product demos and behind-the-scenes glimpses of the brand. Such as life in the office, how products are made, company events, etc.
1. ( 1:1 video ): This happens when businesses or marketers create personalised video messages rather than make phone calls or send emails and with the decreasing. Cost of film equipment and increasingly high-quality smartphone cameras, this is easier than ever.
2.Video SEO: YouTube and other videos are displayed in the SERPs, so video optimization digital marketing trends 2020 is becoming much more important. Like using text overlays and closed captions, in addition to your description, title and file names.
3.360-degree video content :This trend towards a more interactive experience is on the rise – just look for the circular symbol. In the top left corner to start sliding the moving image left or right as it’s playing, like this 360˚ video from different sites.
It does not matter what your industry is, or what products and services you offer digital marketing trends cannot be ignored. Companies needed little more than a website and a Facebook page. Now, the digital landscape is evolving so quickly that it’s hard to keep up hence by now, there aren’t too many successful businesses that don’t have an online presence and in 2020. New technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organisations at the top. After all, Digital Darwinism is an unforgiving reality. If you don’t adapt, you’ll surely be left behind.
2. Facebook May Be Peaking really :
Facebook is now no longer the kingpin in the social media world. According to Forbes, 41% of its users are over the age of 65 hence. While it is by no means of struggling and it is clear that Facebook digital marketing trends 2020 is losing ground with the younger demographics. They tend to prefer the more visual, interactive experiences offered by Instagram, Snapchat, and the rising star, TikTok.
And after the data breach scandal in 2018, Facebook has lost significant credibility. With many people growing frustrated and resentful with the platform’s proliferation of fake news, political propaganda, and cyber bullying. The once-dominant force is continuing to drop in popularity with younger demographics, with Tech Crunch speculating that Facebook may be dead to Gen Z. It is essential for future digital marketers who are really looking at their target market.
That may be because Facebook may be very unsuitable for some campaign. It continues to trend downwards digital marketing trends 2020 with younger people now Facebook is still massive, and many Americans continue to check in on it.
Still, marketers should be more cautious with who they are trying to connect with. They make sure their target audience is still on Facebook and if not, you could be wasting your budget of marketing the wrong social media platform.
3. Instagram is a Hit with the Kids :
Instagram’s meteoric rise has already seen it pass one billion users, an impressive achievement. That means it’s one of the most rapidly growing social media platforms and, perhaps more importantly, much of its user base is the coveted younger demographic, especially under 30 and Facebook is losing much of that cohort, due to its reputation as the social media platform for “old people.
“One potential problem that marketers should keep in mind is that Instagram recently decided to remove the likes feature from the platform”. Hence many influencers have voiced concerns about this move, and therefore, companies should keep a close eye on the impact. And this will have in 2020 and while it could lead to an uptick in content quality. And many users may now drift away from the platform in search of vanity metrics elsewhere.
4. Chatbots Will Dominate Customer Service
Chatbots are artificial intelligence (AI) software that acts as a virtual “concierge,” communicating with users and assisting them in completing their goals. They interact with humans in a natural way. Primarily through the use of text chat windows, but verbal interactions are also possible and over time, as the system collects more data information and the AI learns more about the customers, making it possible to offer a continuously-improving service.
Since from the years 2018, chatbots carved out a regular role on Facebook, by the tens of thousands, for different tasks. Everything from providing weather reports to automating some basic customer support.
All these functions can be easily handled by sophisticated software the bots allow users to get personalised. Focused interactions without pulling too much from limited human resources and 80% of businesses claim they want to start using chat bots this year. When you consider the benefits, it’s easy to understand why:
1.Instant responses to customer queries
2. No need for breaks, vacations, or overtime pay
Basically the research of tidio was been started from January 2020 found that 43% of consumers prefer to message an online chatbot rather than to phone customer service centers when communicating with a brand and so with businesses and customers keen for more involvement with chatbots, this is sure to be one of the fastest-growing digital marketing trends in 2020.
5. Video is No Longer an Option :
If your business is not already using video marketing, you should get on board this year the text-based content simply can’t compete with the power of video, especially when it comes to trying to sell products and services online and in a mobile-mad world, people are watching more video than ever before, using smartphones to watch and share videos about all and learning more about brands, and what they have to offer. Think about these stats from ImpactBND:
1.70% of consumers have shared a brand’s video.
2. Mainly 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.
3.72% of businesses believe video content has improved their conversion rates.
Video marketing is highly-engaging, especially if it’s live video and live streaming. It is a powerful method of digital marketing when combined with influencer marketing or whether it’s the new generation of the social media.
Influencers or traditional sources, such as celebrities, athletes, and musicians, having a live stream. With an influencer who is interacting directly with comments is a huge draw for an audience the twitch has over 15 million daily active users.
Most of whom tune in just to watch live streaming videos from influencers like Ninja and arguably the world’s most popular gaming influencer. Ninja, recently signed an exclusive deal with Mixer. This was a power play by the Microsoft-company in recognition of the expected value of live video streaming in the year ahead.
6. Good Content Still Matters (and Now Context Matters More):
Content marketing continues to be an essential component of digital marketing and although
There is an increasing emphasis on nuance in content and the quality is always going to matter. Now there’s more emphasis on the context and targeting and Google is developing a deeper, more sophisticated understanding of online content.
So marketers must think carefully about their target market and how they can tailor content more precisely in 2020.
And much of this boils down to the BERT update, released on Google in November 2019. The new algorithm helps the search engine giant get a better understanding of the natural language in user search queries so advice from Google is that “rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”
7. Email is Getting More Personalised :
Email is leading to be a major channel of communication, with billions still using it for personal, commercial, industrial, legal, scientific, and academic purposes. In other words, email is here to stay and the email marketing itself continues to be important. So however, email marketing is evolving.
Generic marketing emails aren’t as effective as they once were and it is now a combination of automation and, more importantly, personalization that makes email marketing important for 2020.
When you can trigger your email marketing to something specific, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalised email, This can be very effective and email is often the final trigger to motivate an action, especially when combined with your re marketing techniques so that leads us to one of the most exciting digital marketing trends in recent times.
8. Interactive Content Will Become Mainstream:
Interactive content is that from which people can click on, swipe, or interact with online so according to Outgrow. 93% marketers rate interactive content as highly effective at educating the buyer. In 2020, more companies will experiment with interactive content types, such as:
1. Quizzes and polls
2. Augmented reality ads
The given formats leverage cutting-edge marketing technology, such as augmented reality and video content, to offer people a more immersive, engaging experience. Now a days, consumers want this type of memorable and fun content from brands. It helps them feel more connected to the company.
9. Voice Interaction Continues Upward :
A very sincere thanks to Siri, Google, Alexa, and a host of other ‘smart’ devices. Verbal interaction with devices is continuing to rise and the real lesson for us is that people like to talk and that is a preferred way of interacting so now, machines are finally catching up to the way people want to search, shop and discover new things.
However this presents some interesting challenges and conducting a voice search. For example, is very different from typing a query, particularly in the results so when a person performs a text-based search, the screen displays the results one page at a time hence when someone asks a device to conduct a search and the device replies verbally.
It may only give a few choices at most, and frequently supplies just one choice. The marketing targeting voice search users should remember to write in a conversational tone, using keywords that people will speak rather than type. Hence this will help you get the coveted position zero or featured snippets on Google.
10. Omnichannel Marketing has now become Vital:
It is one of the practice of marketing across multiple platforms, including email, apps, social media, and your website blog. This even approach enables businesses to connect with customers on more digital touch points.
Effectively offering a better user experience and by delivering a seamless, consistent voice and cohesive brand message across all channels, you can generate much better results hence
ClickZ reports that omni channel marketing drives over three times as much engagement than a single-channel approach so better yet. Customer retention, average order value, and purchase frequency are all higher when you have multiple channels and as AI technology.
As it improves companies can leverage data insights and machine learning to get a better understanding of customer behaviours. Then personalise it at the highest-level hence ultimately, a focus on omnichannel marketing is the road to an enhanced customer journey that keeps people coming back for more.