The very first question is what is search engine optimization from the word itself it stands for Search Engine Optimization. It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Secondly what goes into SEO ? So to understand the true meaning of SEO, let us now break that definition down and look at the parts:
1. Quality of traffic
Try to attract all the visitors in the world. But if they’re coming to your site because Google tells them you’re a resource for search engine optimization. Apple computers when really you’re a farmer selling apples. That is not quality traffic and instead of that you want to attract visitors who are genuinely interested in products that you offer.
2. Quantity of traffic
Also once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
3. Organic results
The ads that you are making up as a significant portion of many SERPs. Organic traffic is that traffic which you don’t have to pay for.
The tool SEO is very important for the greater searchability and visibility. But it mainly offers more real value than anything else. Now here we will see some reasons why businesses need SEO to take their brand to the next level mostly all the brands and businesses kno that they need SEO for their digital properties.
The benefits that they will get from that SEO work being implemented on their behalf. It will certainly improve a website’s overall search ability and visibility. But what other search engine optimization real value does it offer. Also what is the importance of SEO. So these reasons should offer us some clarity regardless of the industry or business size. And as to why business needs the SEO to take their brand to the next level.
1. The Primary Source of Website Traffic is Organic search
It is involving a large part of the company performance of website. As well as a very critical component of the buyer funnel. And ultimately getting users to complete a conversion or engagement and advantages of search engine optimization and as marketers knows that google is owning significantly a very larg portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many others.
Therefore that is not to say that all search engines don’t contribute to a brand’s visibility they do. It is just that Google owns about 75 percent of the overall search market. And it is the clear-cut leader and thus its guidelines are important to follow but the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.
As we know that google, being the most visited website in the world as well as specifically in the United States. Also search engine optimization happens to be the most popular email provider in the world with more than billion of users.
The YouTube is also the second biggest search engine. We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information therefore being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. And quality SEO and a high-quality website takes brands there.
2. Search Engine Optimization Builds Trust & Credibility
The first goal of any good settled SEO is basically to establish a very good foundation with clean effective user experience. That is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties. Search engine optimization has many elements go into establishing authority regarding search engines like Google. In addition to the factors which are been mentioned above since the authority is accrued over time as a result of elements like:
2.1 Providing Quality backlink profiles
2.2 Providing Positive user behavior
2.3 Providing Machine-learning signals
2.4 Optimized on-page elements and content.
By establishing that authority will do more for a brand than most. If not all other digital optimizations the main problem is that it is impossible to build trust and credibility overnight just like real life.
Authority is been earned and is been built over time. It is establishing a brand as an authority is taking patience, effort, and commitment, but also relies on offering a valuable quality product which is allowing customers to trust a brand.
3. Good SEO also leads to a Better User Experience
Nowdays everyone wants to try a better organic rankings and maximum visibility. So few realize that optimal user experience is a big part of getting there. And google has learned how to interpret a favorable user experience and a positive user experience has become a pivotal element to a website’s success. Today’s customers know what they want. If they can not find it then there is going to be a huge problem and their performance will suffer.
Hence a clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the search engine results pages for the users. The main intention of that is offering users the information. They are looking for in fewer clicks, quickly and easily. So quality SEO tries to incorporates a positive user experience which is leveraging it to work in a brand’s favor.
( Source by : lyfemarketing.com)
4. Local SEO means increasing engagement, traffic and conversions
Seeing the rise and growing dominated of mobile traffic. It has now become a fundamental part of small and medium size business success. The local SEO is now aiming at optimizing your digital properties for a specific vicinity. So the people can find you quickly and easily and also putting them one step closer to a transaction.
This local optimizations focusses on specific towns, cities, regions. And even states, to establish a viable medium for a brand’s messaging on a local level. The main pros do this by optimizing the brand’s website and its content also including local citations and backlink. As well as local listings relevant to the location and business sector a brand belongs to.
And also now to promote engagement on the local level. The SEO pros should optimize a knowledge of brand and Graph panel and its social media profiles as a start phase and there should also be a strong emphasis on the user reviews on Google and as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.
5. It also impacts the Buying Cycle
The customers do their research and that is one of the biggest advantages of the internet from a buyer perspective. And using SEO tactics to relay your messaging for good deals and the groundbreaking products or services also the importance and dependability of what you offer customers will be a game changer.
And it will also now surely impact the buying cycle in a positive way when done right. Hence brands must be visible in the places people need them for a worthy connection to be made. This also even enhance the visibility and lets potential customers find the answers, and the businesses providing those answer.
6. The Best Practices Are Always Being Updated
It is a great way to have SEO tactics implemented on the brand website and across its digital properties, but if it is a short-term engagement (budget constraints, etc.) and the site is not re-evaluated consistently over time then it will reach a threshold where it can no longer improve because of other hinderances and the way the search world evolving basically at the discretion of Google and is requiring a constant monitoring for changes to stay ahead of the competition .
Now being active and monitoring the algorithm whose changes is always going to benefit the brands doing so.Since we know Google makes thousands of algorithm changes a year and falling too far behind will be extremely difficult to come back and the pros will help to ensure that is avoided.
7. Understanding SEO will help you understand the environment of the web
As seeing the changing environment that is the World Wide Web it has now become a challenge to stay on top of the changes as they take place but staying on top of SEO includes being in the loop for the major changes taking place for search.
Therefore knowing the environment of the Web will include some tactics which are being used by the locals also comparable businesses and competitors, will always be beneficial for those brands.
8. SEO Is relatively cheap
Surely it costs money but all the best things is doing right but SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand benefit and bottom line. So this is not a marketing cost; this is a true business investment.
And a good SEO implementation will hold some water for years to come and, like most things in life, will only be better with the more attention (and investment) it gets.
9. It is a Long-Term Strategy
SEO is basically having a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years and as the market evolves yes it is th best to follow the trends and changes closely.
Also a site that is now having a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.The more is the SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.
10. It is quantifiable
While the SEO does not offer the easier to calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics ane the big problem is trying to connect the dots and since there is no definitive way to understand the correlation between all actions taken.
There it is still worth understanding how certain actions are supposed to affect performance and growth, and hopefully they do. And any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.
Mainly the brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they are having a company that is being paid to execute on its behalf. Also there is no better way to show the success of SEO, either. We all know the data never lies.
11. It is bringing new opportunities to light
The very high-quality SEO will always find a means of discovering and leveraging new opportunities for brands to, not just be discovered, but to shine and offering quality SEO to brands which leads to submersing an SEO team in everything that is that brand.
That is the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder.And the better a brand is understood, the more opportunities will arise to help it thrive and this same can be said about SEO.
12. If you are not on the Page 1 then you are not winning the click
There is no secret in the world of SEO that if you are not on Page 1 then you are likely not killing the organic search game.A last viewed study shows that the first three organic search ranking positions result in nearly above 40 percent of all click-throughs, while up to 20 percent of all results on Page 1 and 2 then do not clicked at all.
What does this mean ? Basically is meaning two thing that here are still too many instances when a user types a search query and can’t find exactly what it’s looking for.
At last we can conclude up by saying that implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts it is considered as a “new age” marketing technique, but it is still critical to a brand’s web presence in this day and age, especially as available data competition continue to increase and grow.